Interactive campaign directed & designed for the Italian genius brand Diesel. In the campaign conceived by Superheroes Amsterdam, the client could choose the color of his underwear and get to see it in a customized film.

Direction & Art Direction: Ben&Julia
Agency: SuperHeroes Amsterdam
Creative director: R. Vijverberg
Concept: G. Broadbent, S. Lian, R. Vijverberg
Copywriter: G. Broadbent
Prod: Ben&Julia Studio
Post Production: F. Huergo, D. Schagerstrom
Producers: S. Jansen, D. Weisz Blanchetta

Technical: C. Noble-Partridge, M. Vestergaard
Dop: S. Mende
Camera assistant: P. Wölke
Gaffer: B. Apteiker
Talent: E. Morzaluk
Hair & Make up artist: C. Bourgueil
Make up assistant: F. Dattinger
PA: C. Menges & D. Huckert

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Interactive campaign directed & designed for the Italian genius brand Diesel. In the campaign conceived by Superheroes Amsterdam, the client could choose the color of his underwear and get to see it in a customized film.