Ben and Julia Studio

Hankook HalloweenMoonlit
Mayhem

Moonlit Mayhem for Hankook: a miniature Halloween film conceived and directed by Ben & Julia, with physical sets, character sculpture and animation.

A Night in Miniature

A miniature world gives this Halloween story its scale and atmosphere. The cinematic references include Carrie and Christine: horror becomes a language of lighting, anticipation and objects with a personality. Start with the 30-second film, then move into the workshop and the three vertical bumpers.

Hankook Halloween · Master 30 seconds film posterPLAY 

Hankook Halloween · Master 30 seconds

The Craft
Behind the Fright

Physical models, miniature sets and animation. Julia sculpted the bat by hand. Explore the set construction, lighting and shoot behind Moonlit Mayhem.

Hankook Halloween · Making of film posterPLAY 

Hankook Halloween · Making of

Hankook Halloween production photograph
Hankook Halloween production photograph

Moonlit Mayhem / miniature workshop

Hankook — Moonlit Mayhem miniature production — production photograph 2
Production photograph 2
Hankook Halloween · Production photograph 2
Hankook — Moonlit Mayhem miniature production — production photograph 3
Production photograph 3
Hankook Halloween · Production photograph 3
Hankook — Moonlit Mayhem miniature production — production photograph 4
Production photograph 4
Hankook Halloween · Production photograph 4
Hankook — Moonlit Mayhem miniature production — production photograph 5
Production photograph 5
Hankook Halloween · Production photograph 5
Explore 1 more images from this chapter +
Hankook — Moonlit Mayhem miniature production — production photograph 6
Production photograph 6

Three Little Scares

The campaign’s three vertical bumpers.

Bat · Bumper film posterPLAY 

Bat · Bumper

Spooky Movie · Bumper film posterPLAY 

Spooky Movie · Bumper

Tire Swing · Bumper film posterPLAY 

Tire Swing · Bumper

Credits

9 credits
Client
Hankook
Agency
Innocean Berlin
Concept & Creative Direction
Ben&Julia
Direction
Ben&Julia
Head of Art
Maso Heck
Copyrighter
Axel Fonteyne
Junior Art Director
Madalena Marques
Production & Post production
Ben&Julia Studio / Maison Saucisse
Original Music by
Pierre Créac'h