Hyundai IONIQ3A Concept
Made Visible
Ben & Julia developed the concept and creative direction for Hyundai IONIQ 3 while working at Innocean. Torsten Eichten directed the film; The Marmelade handled production and post production.
CONCEPT
Ben & Julia
CREATIVE DIRECTION
Ben & Julia
CONTEXT
Innocean
FILM DIRECTOR
Torsten Eichten
PRODUCTION & POST
The Marmelade
The Campaign Film
Concept and Creative Direction by Ben & Julia at Innocean.
PLAY ↗Hyundai IONIQ 3
The Campaign Imagery
This selection presents the campaign imagery as evidence of the visual direction: scale, surface, colour and the relationship between graphic forms. Read it alongside the film to follow the transition from a creative proposition to the finished moving image. Ben & Julia’s contribution is concept and creative direction at Innocean; film direction remains credited to Torsten Eichten, with production and post by The Marmelade.
Campaign material
Credits
6 credits- Client
- Hyundai Motor Europe
- Agency
- Innocean Berlin
- Concept
- Ben & Julia
- Creative Direction
- Ben & Julia, while working at Innocean
- Film Director
- Torsten Eichten
- Production & Post
- The Marmelade