Ben and Julia Studio
← ALL FILMSNIKE · CAMPAIGN / MOTION · AIR MAX DAY 2017

Nike VapormaxAir
Made Visible

Vapormax launch films.
Motion, graphic design & VFX.

A visual language made to move — from the screen to projections at Centre Pompidou in Paris and locations across London.

The Eye film posterPLAY 

The Eye

Max The Vapor film posterPLAY 

Max The Vapor

THE GRAPHIC SYSTEM

Kiss
My Airs

One lockup. Moving colour, performance and graphic force.

Kiss My Airs graphic lockup
Kiss My Airs in a display setting

Moving Matter

Vapormax moving colour study
Vapormax performance and VFX fragment

FROM FRAME TO FACADE

From Screen
to Façade

The launch imagery projected onto Centre Pompidou. A graphic world becoming part of the city.

Centre Pompidou projection, wide view
Centre Pompidou projection, wide view
Centre Pompidou projection, close view
Centre Pompidou projection, close view

Credits

7 credits
Direction & Art
Ben&Julia
Client
NIKE
Producer
C. de Kroes
Creative
B. Oosterkerk
Production
Shoot Europe
Executive producer
J. Bradbury
VFX
Maison Saucisse