CREATIVE STUDIO / BERLINAn Idea
of Luxury
An imaginary journey in Zürich Hauptbahnhof. Oversized sets, costumes, live painting and an original soundtrack transform the station into a performative installation.
PLAY ↗Volvo Art Session · An Idea of Luxury
An Installation
in the Station
Conceived and directed by Ben & Julia for Volvo Art Session, An Idea of Luxury interrupts the everyday movement of Zürich Hauptbahnhof. An oversized environment makes room for costumes, painted surfaces and live action: a temporary world inside a working station. The eye becomes both receiver and emitter, inviting travellers into an imaginary journey while they are on their way to a real destination.



A Second View
of the Performance
PLAY ↗Volvo Art Session · Film 02
Public Space and Performance
Oversized sets, costumes and live painting turn a working railway station into a temporary installation. Pierre Créac’h’s original soundtrack accompanies the imagined journey, bringing sound and public performance into the same work.
Credits
- CONCEPT & DIRECTION
- Ben & Julia
- ORIGINAL SOUNDTRACK
- Pierre Créac’h
- AGENCY & PRODUCTION
- Eqal Visual
Performance sequence ↗
- Creating Scene 01 · 09:00 to 12:30
- Scene 01 performance · 12:30
- Creating Scene 02 · 13:30 to 17:00
- Scene 02 performance · 17:00
- Creating Scene 03 · 17:15 to 20:15
- Scene 03 performance · 20:15