Ben and Julia Studio

DieselFresh & Bright
The Art of Color

The Art of Color for Diesel. Three installations and a filmed campaign, directed and art directed by Ben & Julia.

The Installation Film

The film brings the installations together.

Diesel · Fresh & Bright: The Art of Color film posterPLAY 

Diesel · Fresh & Bright: The Art of Color

Colour Takes Shape

Production photographs follow three installations from construction to the filmed campaign, placing colour in physical space.

Diesel installation and production image 1
Diesel installation and production image 1
Diesel installation and production image 3
Diesel installation and production image 3
Diesel installation and production image 5
Diesel installation and production image 5

The Art of Colors / visual studies

Diesel — Fresh & Bright: The Art of Color — visual archive 1
Visual archive 1
Diesel The Art of Colors · Visual 1
Diesel — Fresh & Bright: The Art of Color — visual archive 3
Visual archive 3
Diesel The Art of Colors · Visual 3
Diesel — Fresh & Bright: The Art of Color — visual archive 5
Visual archive 5
Diesel The Art of Colors · Visual 5

Colour
in Physical Space

The installations extend the campaign beyond the film. Physical construction and an interactive format give the colour world a setting of its own.

Diesel production archive
Diesel production archive
Diesel installation archive
Diesel installation archive

The Art of Colors / beyond the screen

Diesel — Fresh & Bright: The Art of Color — visual archive 7
Visual archive 7
Diesel The Art of Colors · Visual 7
PLAY THE AGENCY VERSION ↗

Credits

17 credits
Direction & Art Direction
Ben&Julia
Agency
SuperHeroes Amsterdam
Creative director
R. Vijverberg
Concept
G. Broadbent, S. Lian, R. Vijverberg
Copywriter
G. Broadbent
Prod
Ben&Julia Studio
Post Production
F. Huergo, D. Schagerstrom
Producers
S. Jansen, D. Weisz Blanchetta
Technical
C. Noble-Partridge, M. Vestergaard
Dop
S. Mende
Camera assistant
P. Wölke
Gaffer
B. Apteiker
Talent
E. Morzaluk
Hair & Make up artist
C. Bourgueil
Make up assistant
F. Dattinger
PA
C. Menges & D. Huckert
Motion Graphics (agency version)
David Schagerstrom / Fred Huergo